Senior Content Marketing Manager
Custora | New York, NY
Hired to ramp content publishing cadence to two weekly blog posts, twice-monthly webinars, weekly newsletter, and multiple creative book projects
Reduced blog bounce rate from 94% to 34% through adopting new tech and holistic linking strategies
Increased newsletter average OR by 79% and CTR by 50+% through testing and design iterations
Project managed and launched podcast and video programs to repurpose webinar content and promote CEO as thought leader
Collaborated with Design to build out Custora's in-house video content program
Key tech used
HubSpot, Marketo, GoToWebinar, Uberflip, Unbounce, GarageBand, Zencast, Keynote
A selection of supreme thought-pieces on retail customer data analytics. It's more entertaining than it sounds.
NB: One year after Amperity acquired Custora, the marketing team migrated blog posts from Custora.com to Amperity's site. As such, the author attribution isn't correct. I wrote all of the posts listed below in 2019.