Director of Content
Simon Data | New York, NY
Recruited to refine messaging and build a healthy inbound and ABM content funnel, authoring over 70 articles with 33,000 unique page views in the first year.
Worked with VP- and C-level stakeholders to rewrite and redesign primary webpages to better clarify Simon's UVP and success stories.
Planned, researched, wrote, project managed, and launched The CDP Buyer's Guide, which quickly became marketing's second-best lead generation tool after events.
Capital One inbounded via the Buyer's Guide and stated that it was the primary motivator in their taking the initial meeting.
Launched The Weekly Refresh, Simon's first public-facing newsletter, to cover industry news and promote content and events with 500+ influenced target accounts.
Liaised with clients and board members to ghostwrite articles and case studies, a strategic angle that resulted in Simon's most successful content.
Realizing the strategic debt of fluffy writing endemic among competitors, I launched an internal event — Simon Stories Week — to capture institutional knowledge around customer stories and build content around tangible successes.
Key tech used
HubSpot, Asana, Google Office Suite, Google Analytics, Roam Research, Notion
NB: Because the role of a content marketer in the B2B context is sales enablement, I happened upon the tactic of sharing credit, ghostwriting, or giving away the byline to the key personnel who could drive additional value by having a sharply written think-piece. That said, if anything in this list doesn't bear my name in the byline, I still did +80% of the work bringing the piece into the world.