Director of Content

Simon Data | New York, NY

Recruited to refine messaging and build a healthy inbound and ABM content funnel, authoring over 70 articles with 33,000 unique page views in the first year.

Worked with VP- and C-level stakeholders to rewrite and redesign primary webpages to better clarify Simon's UVP and success stories.

Planned, researched, wrote, project managed, and launched The CDP Buyer's Guide, which quickly became marketing's second-best lead generation tool after events.

Capital One inbounded via the Buyer's Guide and stated that it was the primary motivator in their taking the initial meeting.

Launched The Weekly Refresh, Simon's first public-facing newsletter, to cover industry news and promote content and events with 500+ influenced target accounts.

Liaised with clients and board members to ghostwrite articles and case studies, a strategic angle that resulted in Simon's most successful content.

Realizing the strategic debt of fluffy writing endemic among competitors, I launched an internal event — Simon Stories Week — to capture institutional knowledge around customer stories and build content around tangible successes.

Key tech used

HubSpot, Asana, Google Office Suite, Google Analytics, Roam Research, Notion

NB: Because the role of a content marketer in the B2B context is sales enablement, I happened upon the tactic of sharing credit, ghostwriting, or giving away the byline to the key personnel who could drive additional value by having a sharply written think-piece. That said, if anything in this list doesn't bear my name in the byline, I still did +80% of the work bringing the piece into the world.

A selection of clever content on the bottomless topic of customer data platforms

CDP Buyer’s Guide

What is Customer Context & Why is it Important to Keep it Complete?

Active Recovery: How Equinox Transitioned to Being Always Ready

A selection of food and cosmology metaphors explaining customer data for marketers

• Meet the Lifecycle Marketing Sandwich

• Bringing the Lifecycle Marketing Sandwich to Work

• Turn Your Tech Stack into an Ecosystem: A Technologist’s Guide, Part 1

• Turn Your Tech Stack into an Ecosystem: A Technologist’s Guide, Part 2

• Is Your Marketing Technology Your Biggest Marketing Obstacle?

• Traveling Beyond 2020 to Reimagine the Customer Experience

• Fighting Gravity: How to Escape the Marketing Black Hole

• How Do You Measure the Success of a CDP?

• First Impressions: The ‘Friend A’ Welcome Experience Strategy

• Building a Best Practice Welcome Experience

• Build vs. Buy: Technical Debt and Unique Differentiators

• Building the Best-Fit Marketing Technology Stack

• The Hidden Powers of Your Salesforce Stack

• State of the Marketing Stack: Thriving in a Data-Driven World

• A Principled Approach to Digital Transformation for the Modern CMO

• How to Build Your Post-Cookie Data Strategy

• Data Privacy Legislation Isn’t Going Away, Here’s What That Means

• Customer Behavior is Changing. Are You Paying Attention?

• The Eight Reasons Your Triggered Messaging Doesn’t Work (in 2021)

• Customer Data Management for Marketers

• The CDP Conversation Between Agencies & Clients

• CDPs, the Loyalty Funnel, and Growth

• Digital Marketing Triggers & Creating a Culture of Experimentation, Volume II

• Digital Marketing Triggers & Creating a Culture of Experimentation, Volume I

• Digital Transformation: Is It Just a Buzzword?

• What is Triggered Email Marketing, Really?

• How to Drive the Behaviors that Reverse Abandonment