Creative Copywriter (Contract)
Suzy | New York, NY
Concepting, ideating, versioning, and finalizing creative B2B promotional ad campaigns for social and display, which directly influenced more than $500,000 in closed deals over a four-month period
Managed and executed a demanding creative social media calendar, which included daily topical posts based on original, in-the-moment market research using the Suzy platform
End-to-end content planning and creation, which involved a unique perspective on topical issues and employed original market research leveraging the Suzy platform and audience intelligence
Wrote and edited awards proposals, which helped Suzy win the 2019 Big Innovation Award
Key tech used:
Squarespace, Hootsuite, Sketch, CoSchedule, Trello, Microsoft and Google Office Suite
The Suzy Says blog series was created around the idea of constantly interacting with the marketplace via Suzy's market research tooling.
As such, I worked closely with the field marketing/social media marketing manager to identify trends relevant to our target audience and launch surveys in the hopes of uncovering insightful results.
Here are three of my favorite pieces
More "Suzy Says" blog series samples — there's more I didn't include!
What is Americans' favorite international food?: Not click-bait. The results are actually surprising.