Content Marketing Consultant

DailyPay | New York, NY 

Hired to build out B2C marketing strategy following a successful B2B run.

Planned and executed the Financial Literacy Resource Library to promote usage and adoption of DailyPay, resulting in a 75% increase in app usage across participating client companies

Managed content strategy and writing for blog, newsletter, case studies, press releases, presentations

Increased newsletter CTR by 57% and OR by 26%, on average, since December 2017


Key tech used

HubSpot, Trello, Powerpoint, Google Docs and Sheets, Canva


Start here for HR & payments-related blog content


More great content from my time at DailyPay