Content Marketing Consultant

DailyPay | New York, NY 

Hired to build out B2C marketing strategy following a successful B2B run.

Planned and executed the Financial Literacy Resource Library to promote usage and adoption of DailyPay, resulting in a 75% increase in app usage across participating client companies

Managed content strategy and writing for blog, newsletter, case studies, press releases, presentations

Increased newsletter CTR by 57% and OR by 26%, on average, since December 2017

Key tech used

HubSpot, Trello, Powerpoint, Google Docs and Sheets, Canva

Start here for HR & payments-related blog content

Better Employee Recruiting With An Employee Value Proposition

How DailyPay Can Smooth Income and Expense Volatility

The 8 Kinds of Absenteeism (and How to Fix Them)

More great content from my time at DailyPay

Employee Engagement Equals Customer Satisfaction

Competitive Benefits for a Competitive Job Market

3 Ways That Offering Financial Wellness Benefits Will Improve Your Bottom Line

6 Surprising Strategies That Will Help Your Employee Recruitment

Market forces driving payroll trends in 2018

The Secret to Seasonal Hiring? Recruit for Retention

Four Industries That Have High Turnover Rates, and What To Do About It

Hiring Hourly Employees: Know Your Target with Talent Personas

What Is Employee Retention and What Factors Contribute to It?

Why Employee Turnover is Also Bad For Your Employees

Getting to the Root of Employee Retention

Financial Wellness Benefits for Your Employees

Why We Do Things the Way We Do (ghostwritten)

Comparing Weekly and Bi-Weekly Pay for Employees and Employers

Recruiting challenges In Today’s Economy

How DailyPay Increases Employee Engagement

Daily Pay: Mandatory for Employers of Millennials and Gen Z

Should You Raise Wages, Offer Bonuses, or Give Daily Payments?

What Are The Best Benefits to Offer Your Employees?

Financial Wellness Isn’t Just About Education, It’s Also About Pay Frequency

The War For Talent: Daily Payments As An Employee Recruitment Tool

Will Employee Retention Be An Issue in 2018?

The Three Levels of Employee Engagement and How They Impact Your Bottom Line