Content & Product Marketing Manager
Persado | New York, NY
Developed SEO-driven content calendar to writing weekly blog posts, technical documents, email campaigns, sales collateral, newsletters, branding, and social media
Built Persado’s educational marketing and technology blog from scratch, decreasing bounce rate from 100% to an average of 48% and tripled average total time on site
Collaborated with design and technology teams to plan and develop the content style and layout for interactive infographics, case studies, and UX/UI language
Key tech used
WordPress, Slack, Trello, Powerpoint, Photoshop, Ceros
Content created while at Persado
NB: Because it's been a while since I worked at Persado, I moved all of my content onto Medium.com to avoid losing content due to personnel or positioning shifts. Everything that I wrote that isn't news-related can be found below.