Content & Product Marketing Manager

Persado | New York, NY

Developed SEO-driven content calendar to writing weekly blog posts, technical documents, email campaigns, sales collateral, newsletters, branding, and social media

Built Persado’s educational marketing and technology blog from scratch, decreasing bounce rate from 100% to an average of 48% and tripled average total time on site

Collaborated with design and technology teams to plan and develop the content style and layout for interactive infographics, case studies, and UX/UI language

Key tech used

WordPress, Slack, Trello, Powerpoint, Photoshop, Ceros

Content created while at Persado

NB: Because it's been a while since I worked at Persado, I moved all of my content onto to avoid losing content due to personnel or positioning shifts. Everything that I wrote that isn't news-related can be found below.

Please enjoy the choicest selection of content on the convergence of AI and copywriting

More mighty fine bloggins'

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  • Experience
  • Content marketing resume
  • B2B SaaS content writing samples